All around the world, people have a very wrong perception of long-tail keywords. Because of a higher word count, people tend to underestimate the power of long-tail keywords. However, these very keywords tend to boost your search traffic. Wondering how? KinMinds Technologies, a popular social media company in Faridabad, will be spilling the top secret to boost search traffic in this very blog. So, hand tight and read till the end.
What are long-tail keywords?
As the name suggests, these have a long tail at the end. Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. These keywords typically have low search volume, low competition, and high conversion rates. However, despite the lack of search volume, long-tail keywords are often easier to rank for and result in higher conversions than seed keywords. This is because long-tail keywords communicate a clear customer need that you can solve – they’re intent-driven.
It is noteworthy for all the SEO and website development services in Faridabad that the actual length of these keywords technically doesn’t matter. Long-tail keywords tend to be at least three words long due to their specificity, but precise low-volume searches that are only one or two words long are also considered long-tail keywords.
Importance of long-tail keywords in SEO
Long-tail keywords are important in SEO because of a variety of reasons. KinMinds Technologies, the best digital marketing agency in Faridabad NCR outlines the importance of long-tail keywords in SEO:
Get higher conversions!
A little long-tail keyword will help you discover search intent. With search intent, you’ll be able to identify queries that indicate the buyer’s intent and a need for additional information. You can use this knowledge to usher highly qualified leads into your sales funnel and complement your content marketing efforts.
They have very less competition
Long-tail keywords are specific to your business and your niche, and as a result, search volume is low. The upside of this is that it doesn’t take nearly as much effort to rank well for your targeted long-tail keywords. Some simple on-page SEO and link building should catapult your landing pages into a place of prominence if your targeted terms are specific enough.
It helps you optimize semantics and other types of services
Long-tail keywords are an integral part of optimizing for semantic search. When these users query these platforms, they use long-tail keyword phrases such as questions and commands with clear intent. Try to predict the intent behind naturally spoken and voice search questions so that you can provide answers about your business and services and better target these long-tail keyword phrases. While providing the best web development services in Faridabad, we always keep in mind that if we are targeting high-converting long-tail keywords even when search density is low, then these keywords can be considered incredibly valuable for your business.
How to find long-tail keywords?
- For some people, finding a long-tail keyword can be tough. However, it isn’t so. To find a long-tail keyword, one first has to follow the given steps:
- First, grab the long-tail keywords that you know you rank from your Search Console.
- Now download the same information for your PPC campaigns, Facebook page, Twitter account, YouTube videos, Instagram, and any other metrics you can think of that might reveal new terms.
- Next, try to discover new long-tail keywords in your niche that you could rank for.
- Prepare a list of seed keywords. Use a keyword planning tool to generate a list of seed keywords but try to stay away from Google Ads. While this free tool is excellent for developing a list of commercial terms to target, it intentionally steers away from long-tail terms with lower search volume, making it not very useful for our purposes.
- Look at Google’s autocomplete suggestions. Type each seed keyword into Google and write down its autocomplete suggestions.
- Now that you have a list of long-tail keywords you can optimize for, what do you do with that information? Since we have been doing website development in Faridabad as well as SEO for a while now, we recommend you look at the keywords you are targeting and how closely their topics intersect.
Wishing to render professional services, reach out to KinMinds Technologies which provides the best-ever web designing development services in Faridabad at https://kinminds.com/.
