Since the birth of technology, human digital search behavior has undergone drastic changes. And with technologies like Search Engine Optimisation (SEO), it has become even more difficult for brands and businesses to stand out in the eyes of the public. Subsequently, optimizing blog content by an SEO content writing agency in Delhi to rank for long-tail keywords is no longer the best way to rank in search engine results. Tons and tons of websites, individuals, and agencies are coming up with innovative methods to keep the numbers up. What’s surprising is that nobody is paying heed to the structure of the content being posted. Believe it or not, your blog architecture has something to do with the numbers. Wondering what? We will tell you. In yet another blog, KinMinds Technologies, a leading SEO content writing agency in India, is here to tap into an innovative and unique strategy of achieving top ranks in search engine results via a ‘pillar page’. So, without any further ado, let’s get started.
A sneak peek into a ‘pillar page’
A pillar page is a basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. They broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.
For instance, a content writer writes a pillar page on a broad topic, say, “content marketing”. We, as the best digital marketing company Faridabad, help the person in incorporating a short cluster content on “blogging” in it.
Pillar pages are longer than typical blog posts. This is because they cover all aspects of the topic you’re trying to rank for but they aren’t as in-depth. That’s what cluster content is for. You want to create a pillar page that answers questions about a particular topic but leaves room for more detail in subsequent, related cluster content. There are a plethora of SEO companies in Faridabad that can assist you in this. Now, the question arises how can you create these pages? Scroll down to the subsequent section and find out.
How can you create a pillar page?
First things first, in order to create a pillar page, any random SEO agency in India stops thinking about the site in terms of just keywords. One has to start thinking about the topics one wants to rank first. And then, brainstorm blog topic ideas based on more specific keywords related to the broader topic. Think about the top interests and challenges of your core audience personas to give you ideas for pillar page content. Choose a topic that’s broad enough that it can generate more related blog posts that will serve as cluster content, but not so broad that you can’t cover the entire topic on a single pillar page.
Let’s say that a social media-oriented website opts for SEO services in Faridabad. Now, while constructing a webpage, this SEO company has to keep in mind that “social media” stands out to be too broad of a topic and “Instagram captions” as too narrow. “Instagram marketing” is broad enough that one is able to link many more blog posts that dive into Instagram in greater detail, but still specific enough that one could write a comprehensive pillar page about it.
Pillar pages should answer any question or query a searcher might have about a topic which will make them want to click on your pillar page when they enter a Google search term that your page ranks for. Then, they’ll click on your pillar page to get the answers to their questions, which will link out to more specific pieces of cluster content hyperlinked on the pillar page.
Wish to incorporate pillar pages on your website to grow your business or brand? Well, we will be happy to help. KinMinds Technologies has been enjoying the reputation of being the best web development company in Faridabad that is equally good at constructing killer pillar pages. Our skilled team can help you grow your business or brand like never before. In order to render our services, reach out to us at https://kinminds.com/.
