In this fast-paced digitalized world, it is difficult to kickstart your social media marketing journey without any solid plan. Also, given the array of marketing plans and strategies making rounds in the market, one is likely to get perplexed. To clear the road ahead, KinMinds Technologies, the best domain and hosting company in Faridabad, brings you a social media blueprint that you can use to get started. So, hang tight and read till the very end.
- Determine which social media sites you will use
First things first, sort the sites out. Social media is as homogenous from network to network as round-neck t-shirts are from brand to brand. Sure, it’s all social media, but Instagram and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, style, and audience. So, we recommend that you should choose the social networks that best fit your social media strategy and the goals you want to achieve on social media. While picking the sites that deem suitable for your brand or business, you can consider the following:
- Audience: Where do your potential customers hang out? Which social network has the right demographics?
- Time: How much time can you devote to a social network? Plan on at least an hour per day per social network to start. (Pro Tip: Once you get going, scheduling content ahead of time with tools like Buffer can help you save time.)
- Resources: What personnel and skills do you have to work with? Networks like TikTok emphasize consistent and relevant content. Visual platforms like Instagram and Pinterest require images and videos. Do you have the resources to create what’s needed?
Always remember that you don’t have to be on them all, just the ones that matter to you and your brand audience.
- Fill out your profiles completely
Ensure that all the profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a crucial part of any and every social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about rendering social media optimization services. For visuals, we aim for consistency and familiarity with the visuals we use on social media. Our profile photo on Instagram matches our profile photo on Facebook. Our cover photo on Twitter is similar to our cover on LinkedIn. And we recommend the same.
To create these images, you can consult a social media image size chart showing you the exact breakdown of dimensions for each photo on each network or get in touch with our expert team of graphic and social media optimization services.
- Pick your posting social media strategy
What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? Well, it depends on you. So much of the social media experience is about your individual audience and niche.
Today, simply posting videos is ideal for engagement. This is because the push toward video content has plenty of anecdotal evidence – the success of Instagram reels in the world of social media marketing.
Some of the factors that might impact your specific sharing frequency may include your industry, your reach, your resources, and the quality of your updates. The social network you’re using will also have its best practices. So, research on them.
Sounds lucrative, doesn’t it? Reach out to the best web development company in Faridabad at https://kinminds.com/ and see your brand’s social media outreach grow like never before!
